Hip Pocket Launches Kickstarter Campaign for New Hip Money App

It’s with great pleasure that I introduce a new Fintech app and Kickstarter campaign at Even Steven Money.  I absolutely love everything about empowering individuals to put their financial future in their own hands.  Here is a press release from Hip.Money and the CEO Mark Zmarzly.  Let me know if you have any questions about the app and I’ll see if we can get Mark to answer them for us.

hipmoneypic

Hip Money is helping to fuel a movement.

Millennials want to live their lives in the present while not feeling like they’re failing when it
comes to their financial future – that’s where Hip Money comes in.

Younger Americans are fed up with a financial industry that has often placed profits over the
people they serve. This sentiment along with the current political climate demonstrates that this
generation of bank customer is no longer willing to accept the status quo.

Hip Money empowers individuals to put their financial future into their own hands.

Built for young professionals, recent graduates and college students, Hip Money is designed to
easily allow users to save money with the flip of a finger. With a simple swipe of the finger, you
move small amounts of money, calculated from your spending and saving habits, from your checking
into your savings account or to prepay your loans.

Fingers Up! to the Banking Industry

Stoking the fires of the movement, Hip Money will launch a Kickstarter campaign on Wednesday, May
18, 2016. The Kickstarter campaign is intended to crowdfund $15,000 to generate funds for the next
stage of the Hip Money app’s product development.

The Movement by the Numbers:

71% of millennials would rather go to the dentist than listen to what banks are saying.”
http://www.millennialdisruptionindex.com

“The number one definition of ‘financial success’ for millennials is being debt free (46%).” “53% have no one they trust for financial guidance.”
https://insights.fb.com/2016/01/25/millennials­money­the­unfiltered­journey/

33% of Gen Y­ers identified their parents as their top choice for financial advice. ‘No one’ was
the second most common response.”
https://www.fidelity.com/about­fidelity/individual­investing/millennials­money­study

About Hip Money

A product of Hip Pocket, Hip Money is designed to allow an individual to save smarter and pay off
loans faster, without having to change spending habits or bank accounts. Initial estimates show
that the average Hip Money user will see $132 in interest savings per year.

About Hip Pocket:

Hip Pocket is an award-winning software company that creates apps to help people make better
financial decisions from their phones in just two minutes. The company’s software applications
include a peer comparison tool for your mortgage, retirement or auto loan as well as the new Hip
Money app.

About Hip Pocket CEO, Mark Zmarzly:

As the CEO, Mark is proud to lead the development of our products, operations, and sales. Saving
people money is a passion of Mark’s as are all things digital and social so Hip Pocket is the
culmination of his years of experience in finance as well as his passions.

In addition to leading the team at Hip Pocket, Mark also consults, trains, and speaks within the
financial industry about innovation, social media, startups, and the future of money.
More about Mark’s speaking and consulting work can be found at
www.TheFutureofFinancialServices.com.

What They’re Saying about Hip Money:

Mark Zmarzly, CEO of Hip Pocket:

“The bigger goals are to enable everyone to be smarter with their finances, to force banks to care
more about people than profit, and to inspire people to no longer settle for the status quo. We
also call this the #FingersUp Movement because we know that this is bigger than just an app. It is
indeed a long-overdue movement for change.”

James Robert Lay, CEO of CU Grow:

“No longer can financial institutions survive by promoting the same ‘great rates and amazing
service’ like everyone else. Hip Money is tapping into the emotional
needs of consumers with the #FingersUp Movement that goes beyond a traditional marketing campaign
and is rooted in a proven story archetype. Unlike many traditional financial institutions who fear
the changes required to evolve their acquisition model beyond branches and broadcast marketing
channels, Hip Money has taken the role of the helpful guide who will lead consumers beyond their
financial questions and concerns and towards their hopes and dreams.”

Joe Saul-Sehy, Stacking Benjamins – Winner: Best Personal Finance Podcast – 2014 Plutus Awards:

“A personal financial advisor can be costly and hard to find…so when I heard about Hip Money I
was interested immediately. An advisor in my pocket helping me every step of the way? Sign. Me.
Up.”

David Gerbino, a FinTech, Bank and Data-Driven Marketing Consultant and NYPAY.ORG board member
based in the New York City metropolitan area.

“The Hip Money app is a desperately needed money savings tool. Far too many banks and credit unions
have failed to deliver innovation fueled by new technology (FinTech) to help their retail deposit
customers save and manage their money. The digital product and service revolution has yet to fully
transform the banking industry. Part of the reason is that retail deposit banking is still based on
centuries-old checking and savings products. By going directly to the consumer, Hip Money will be
able to deliver that badly needed customer-centric innovation today!”

Bruce Clapp, President of MarketMatch www.MarketMatch.com:

“Hip Money has created a method that makes saving easy and actionable…something the 20-somethings
through 60-something can all relate to and engage with. Hip Money is a much needed
user-friendly innovative tool that solves the ‘I know I need to save, but how can i make it simple?’ dilemma.”

“I believe the movement to save more, grow our financial confidence, and better our financial
position is long overdue and I believe will be heartily adopted by the young, the able, the
retiring and anyone between.”

Philip Taylor, Founder, PTMoney.com:

“I love Hip Money because it puts us in daily communication with our long-term savings goals – true
accountability for our finances.”

 

PRESS RELEASE

Hip Money Contact:
Mark Zmarzly (402) 802.1005
Mark@HipPocket.net www.hippocket.net & www.hip.money

FingersUp Movement Creates a Wave of Supporters Wanting Banking Change

Hip Pocket Launches Kickstarter Campaign for New Hip Money App

Lincoln, NE (May 12, 2016) Nebraska based software company, Hip Pocket, today announced the launch
of a Kickstarter campaign…unlike any other. It’s being called the “Fingers Up!” movement because,
with the swipe of a finger, Hip Pocket aims to change the banking industry forever through its new
app called Hip Money.

The Hip Money Kickstarter campaign is designed to engage a core group of users and supporters while
generating funds for the next stage of the Hip Money app’s product development. The Kickstarter’s
goal? To measure the market, raise interest and crowdfund more than $15,000. Hip Money wants
everyone to “raise a finger” to an antiquated industry that has profited off consumers’ lack of
information and low savings habits for centuries.

The mission of the Hip Money app is to help any individual save smarter and pay off loans
faster, without having to change spending habits or bank accounts. Initial estimates show that the
average Hip Money user will see $132 in interest savings per year. With a simple swipe of the
finger, you move small amounts of money, calculated from your spending and saving habits, from your
checking into your savings account or to prepay a loan. Goals met, finances managed and confident
consumers created.

hippocketscreen
The “Hip Money App & The FU Movement” Kickstarter campaign can be previewed now at Kickstarter.com
with the following link:


“The bigger goals are to enable everyone to be smarter with their finances, to force banks to care
more about people than profit, and to inspire people to no longer settle for the status quo. We
also call this the #FingersUp Movement because we know that this is bigger than just an app. It is
indeed a long­overdue movement for change,” said Mark Zmarzly, Founder and CEO of Hip Pocket. “We
have interviewed hundreds of bank customers and their #1 need? Easy ­to­ use
financial technology that gives better outcomes with less work. They deserve a better partner and a
more successful financial future. With Hip Money, they can finally have it.”
 

To learn more about Hip Money, please visit www.hip.money or view the video trailer about the app
here.

Hip Money Savings App from mark zmarzly on Vimeo.

Press Contacts:

Mark Zmarzly, Hip Pocket CEO: 402­802­1005
mark@HipPocket.net

Blake Waggoner 402­202­2026
blake@HipPocket.net

4 Responses to “Hip Pocket Launches Kickstarter Campaign for New Hip Money App

  • Seems to me that the saving concept is along the lines of platforms like Digit? I know there are some differences between the two, but I think it’s a good idea. You don’t miss money you never see, similar to deductions on paychecks for insurance & 401(k)s.

    The marketing campaign about resentment towards “corporate greed” I find interesting as well & curious to see the response beyond political chatter.
    Josh recently posted…May 2016 Blogging Weigh-In #8My Profile

  • Good post, love this sharing so much, thank you!

  • From the press release, it seems the app is very similar to Digit? Is that not the case?
    Vivek @ LifeAfterFI recently posted…Favorite 5, out of the 63 blogs that we read!!My Profile

  • Thanks for the comments and feedback!

    Yes, Digit was the first app in what we affectionately call the “micro savings space.” On the front side, Hip Money and Digit are similar. Both connect to your checking account to analyze and discover small savings recommendations. From there, the two apps diverge.

    Digit automatically a pulls the savings recommendation every 2-3 days. We push a notification to you and ask you to engage on where you want it to go. Digit moves to a savings Acct at 0% interest that they keep for you at Wells Fargo. With Hip Money, you can connect your own savings Acct (hopefully at a nice yield now and higher in the future in a rising rate environment), retirement or loan. When you link these, you fill out the balance, rate, term, etc so we can show you in app what the future value of prepaying or savings will yield. We also have laser cats and other awesome GIFs to make you feel like a wizard.

    I will also note that Digit is “free” (foregone interest being small now but larger down the line) while we are preselling now on Kickstarter at $1/mth.

    Our users can adjust their preferences to make our app automatic like digit but we believe and have validated that there’s a dedicated group of people who want to be involved in crating a kickass financial future. That’s our best user and who we are creating this for. 😉 – mark z

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